Sometimes big things happen by chance, but most of the time no - bigger things happen on purpose. When Black Clover was born, a vision was created to create a quality headdress. A cap that would be at its very own level compared to the market supply. The original founders of Black Clover, which started in 2008, had noticed Lippinen's limited and boring offer without originality. The quality they demanded for cap caps was lacking in the market.

The first Black Clover cap was born out of a desire to create something different. Features include simple yet sharp embroidery, a Premium Fit ™ headband and a logo that caught the attention of all entrants. The name Four Clover and Black Clover was created based on the initials of the original founder and what the Four Clover symbolizes for many. The four-leaf clover not only gives people hope and the happiness that comes with finding it - it also inspires.

After the creation of the logo, it was combined with the vision of the slogan “Live Lucky” to inspire a full, authentic and unique life - full of personal experiences.

Black Clover was not originally intended to create a brand; it originated from a simple desire to create a better and higher quality headdress. Thanks to it, Black Clover and the message “Live Lucky” spread like wildfire. Black Clover’s success stems from our customers and their aspirations for a higher quality cap that gives them the fit they deserve. It is dedicated to people who are united by a Live Lucky attitude.

Whatever your trip, we hope to inspire you with our message. Happiness may come by chance, but “Living Lucky” is a choice.